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A New Email Marketing Solution for Publishers

Posted on 5.26.2016

Campaign Monitor has unveiled a new email marketing solution for publishers.

The solution, dubbed Campaign Monitor for Publishers, was developed by analyzing the success of 10,000 customers in the publishing industry to make it easy for users to deliver relevant content, grow their email marketing lists and drive audience engagement.

“Publishers have unique email marketing needs because their audience has expectations for email content, length and frequency that differs from other industries,” said Kraig Swensrud, CMO, Campaign Monitor. “With more than 10,000 customers in the publishing industry, we have prescribed the best practices and simple do-it-yourself technology to help publishers deliver messages that resonate with their audience.”

Campaign Monitor for Publishers helps users drive engagement with industry-specific product integrations for growing email marketing lists, drag-and-drop tools for curating content optimized for all devices and automation tools that help publishers send relevant messages to their audience at the right frequency. Campaign Monitor also notes that more than 10,000 publishers leverage its email marketing software, including well-known brands like Buzzfeed, Rolling Stone and Vice Media. The solution is now generally available and there is no additional cost to Campaign Monitor customers.

“Campaign Monitor gives us the tools we need to create, send, and test more than 20 email campaigns to readers in 170+ countries, and the data we need to keep improving them,” said Dan Oshinsky, director of newsletters, BuzzFeed. “Email is also one of our highest growth channels with a growing audience of 20 percent on a monthly basis.”


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