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A Non-Technical Approach to Fighting Ad Fraud

The fight against ad fraud does not always come in a technical form; alternative approaches to curb (if not eliminate) rogue behavior can also be effective.

The Trustworthy Accountability Group (TAG), for example, an advertising industry initiative formed to fight criminal activity in the digital advertising supply chain, recently announced that more than 200 companies in the digital advertising industry have now applied for TAG Registration, a prerequisite for participation in TAG certification seal programs.

TAG Registered companies have been verified as legitimate industry participants by submitting to a background check and review process which is powered by Dun & Bradstreet and subsequent approval by TAG. Following their approval, companies can be searched by name – or by their unique, persistent TAG-IDs – through the TAG Registry.

"Our industry's efforts to fight fraud, combat malware, stop piracy, and improve transparency are building overwhelming momentum, as hundreds of companies agree to join TAG and take part in our certification programs," said Mike Zaneis, CEO of TAG.

"Over the coming months, we plan to extend TAG's efforts to include even more advertisers, brands, and agencies, as TAG participation becomes a mandatory baseline requirement for every legitimate company doing business in the digital advertising ecosystem. We commend the companies who have applied for TAG Registration and been awarded TAG certification seals for 2017 as they help us create a safe and trustworthy framework for the continued growth and success of digital advertising."

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