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A Prime Amazon-ian Holiday

Posted on 12.28.2014

More than 10 million new Amazon users became Prime customers for the first time this holiday season, but that's just the beginning of the truly phenomenal results/gifts the etail giant received thanks to the program. 

The reason may be that Amazon added several new features in 2014, including Prime Instant Video, the Lending Library for Kindle Owners, Prime Music, Prime Photos, Prime Pantry, Amazon Elements (its own line of diapers and baby wipes), as well as early access to select Lightning Deals (of which Amazon offered more than 25,000) - not to mention the traditional shipping discounts. 

Amazon also revealed several other very interesting data points on its customer purchases, including that nearly 60 percent of its customers shopped using a mobile device, and that holiday sales from the Amazon app for smartphones doubled in 2014 in the US.

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