A Replatforming Campfire Tale
In a few short months, many retailers will consider switching the e-commerce platform they currently run their Web business on. The early months of the year prove the perfect time to do this because the holiday rush is in the rearview mirror.
For those who are considering replatforming, perhaps Saddelback Leather’s experience, an online retailer of rugged and distinctive leather bags, luggage, wallets and accessories, can serve them well.
Saddleback Leather is now leveraging NetSuite’s SuiteCommerce platform to manage its entire business, including e-commerce, financials, inventory management, order management, marketing, manufacturing, customer service and support. In addition to a richer and more engaging end-user experience, Saddleback Leather also now offers a mobile optimized experience for both mobile and tablet users.
“We wanted to be sure the new site supported and accentuated our unique brand, while also providing an engaging experience and best path to purchase for our customers,” said Blake LeBrun, Saddleback Leather Operations Manager. “SuiteCommerce has succeeded in allowing us to deliver a fantastic brand experience across any device that keeps our customers engaged.”
It should be noted that Saddleback Leather’s digital experience was completely overhauled in just over three months.
Since re-launching on SuiteCommerce in July, Saddleback Leather has seen an increase in overall sales while realizing significant improvements in a number of key ecommerce metrics, including:
• Improved site load times
• Increase in average time on site
• Increase in page views per session
• Decrease in cart abandonment
• Reduction in the single-page “bounce rate” among mobile users