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A Retargeting Platform for the Music Biz

Posted on 2.22.2015

Despite record colds in much of the country, summer music festivals are right around the corner and music marketers have been hard at work to promote their events, their artists and their labels. 

Nearly 500 record labels and artists, including Kenny G, Marilyn Manson, Rancid, Sony Music, Spinnin’ Records, Universal, Spoon and The Strokes, are leveraging a new platform called to do so. 

Launched in Jan. 2015, caters to the music industry by helping brands and companies retarget potential customers. 

“Simply speaking, record labels and artists benefit from using by being able to identify real fans, and deliver the right message to them, in the right places, and at the right time,” said CEO Jason Hobbs. “This reduces wasted spends on digital advertising by qualifying the real fans, and providing a direct connection (through advertising) to those fans, as opposed to blanketing the Internet with ads.”

Easy to use, can be leveraged by anyone within an organization who is in charge of an online campaign. Once a user logs onto they create a short link, similar to or Google's URL Shortener. The short link serves as a re-targeting pixel, enabling the user to serve content such as exclusive promotions, original content and pre-album order forms, to their target audiences. 

With cookie tracking, analytics interface and other measurement components, the platform is able to capture contextual data and understand the audience’s specific preferences. The tracking and information collecting component is fully integrated across all of the user’s target channels, like social, mobile and the Web. 

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