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A Rope for the Cart Abandonment "Clef"

Posted on 10.15.2013

Cart abandonment is a pain point for most e-commerce retailers, so when a company says it can decrease this rate with an easier checkout process, most retailers want to know more.

Clef, known for its mobile app that replaces usernames and passwords by leveraging digital signatures from profiles created and managed in users' smartphones and two-factor authentication, announced Monday that it is now expanding its technology to make checking out online easier. 

The same Clef app can now be used to check out at participating online stores. Two stores are already using Clef at the time of the announcement, a merchandise store for Clef itself and The Little Green Store, a jewelry and art store focused on sustainability. The latter has seen a 10 percent decrease in cart abandonment for first-time customers. 

“As we were expanding the reach of our login platform, we expected to see the increase in customer satisfaction and reduced fraud, but we were really surprised by how much using Clef affected a site’s retention rate,” said Clef CEO Brennen Byrne. “Once we saw that, we knew that we needed to find a way to make this work for e-commerce, and we were getting requests for it before we could even start building it.”

The Clef checkout process will be rolled out to stores through plugins for the popular e-commerce platforms over the next few weeks. Stores can sign up for more information at to get notified when it's available for their platform. 


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