A Search Engine for Programmatic
Cross Pixel Media, a provider of audience information for programmatic advertising, has launched Planit, a free search engine for private marketplace and real-time bidding (RTB) media discovery.
The Planit solution aims to improve programmatic advertising by identifying relevant publishers that contain a high concentration of any target audience. Media planners will be able to create media plans by enabling advertisers to search for media opportunities based on real-time audience behavior rather than estimated demographics and small panels (which often don't provide a sufficient amount of useful information).
“It’s not enough to reach the right audience anywhere they roam in the digital world. It is critical to reach them at the right time in the right context, when they are engaged in content that is far more likely to lead to an interaction with a brand,” said Alan Pearlstein, CEO of Cross Pixel. “PlanIt is the most effective planning tool available for programmatic media buying because it marries audience and content to deliver superior results.”
Below is a chart from PlanIt which shows RON (run of network) availability for the Golf Club shoppers.