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A “Social” Publishing Tool for Email Marketers

Posted on 4.25.2012

Email marketing solutions provider GraphicMail has released a new social publishing tool that enables marketing teams to collaborate on email development.

Connect+, which was developed in partnership with social publishing platform MessageSherpa, essentially adds a social content management system to the GraphicMail ecosystem that enables businesses to share and collect content from those within their network, create email messages from that shared content, and distribute communications by both email and social media posts.

The solution will likely be a good fit for those organizations with extended networks like franchises, chains, distributors, retailers, channel partners, etc., which require a centralized, community-driven repository of information and are increasingly demanding greater collaboration features from their software. Connect+ pricing starts at $9.00/mo.

“It's all about connections and sharing resources,” notes Nick Eckert, CEO of GraphicMail. “Every organization has a network that extends beyond colleagues to include suppliers, sales reps and clients. The network influences the organization's vision and goals and its approach to commerce. Connect+ enables the collection of content from across this network so it can be leveraged to achieve the organization's communication objectives.”

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