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One Step Closer to a Future Where All Services Work Together

Posted on 11.03.2016

Microsoft released its Flow platform this week and it's put the spotlight once again on the promise of Web automation and the solutions that are already available to those interested in taking advantage of them. 

One of the pioneers of the space, of course, is IFTTT (If This, Then That). While Microsoft has more of an enterprise focus with its Flow platform, IFTT is continuing to develop new features that are going to be quite appealing to all new media professionals - particularly more savvy developers. 

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The platform, for example, announced this week they are opening their partner platform and unveiling Applets (really just a different approach to its existing recipes that improves multi-step experience) which will help IFTT go beyond the "if this, then that" model they have been known for to date.

According to the announcement... 

Applets bring services together to create new experiences. With the flip of a switch, a user can set the scene when they arrive home, share and backup their latest photos, stay better informed, or countless other possibilities. Partners on IFTTT are able to build Applets with powerful filtering capabilities that trigger multiple actions. They can then embed them directly into their apps or website. In a fraction of the development time, they'll be able to integrate with hundreds of other services and unlock new features for their users. It's one connection that opens up countless possibilities.

"IFTTT Applets enable a future where all of our services work together." said Linden Tibbets, IFTTT co-founder and CEO. "Every business is a technology company, and every tech company is rapidly becoming a service. Applets help those services integrate quickly and easily, in a way that we can all trust. We're building an internet that works for you."

It's only been a few months since IFTT brought its recipes to mobile apps but it is definitely showing with this rollout that it is aware that multi-step experiences are the natural evolution of automation, and in many ways that it is now playing catch up with Zapier and, of course, Microsoft with the launch of its Flow offering recently.

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