A Threat to Godaddy?
Web hosting group Endurance International Group acquired email marketing solution Constant Contact last week for a reported $1.1 billion.
The acquisition combines two very well known leaders in products and services designed for small and mid-size enterprises. Endurance is essentially adding a complete suite of online marketing services to its "Web presence" capabilities. That positions Endurance well to compete with the likes of Godaddy and others.
“Our team has always been passionate about helping small businesses do more business. Joining the Endurance family of brands will allow us to extend our reach and be a better partner to small businesses across the globe. We have long shared a parallel path—from our focus on SMBs, to technology, to talent—and we believe this transaction will build continued value for all constituents,” said Gail Goodman, chief executive officer of Constant Contact.