A Very Apple Christmas
New data from popular mobile analytics platform Flurry reveals that Apple devices were very popular Christmas gifts this year.
The data, which examined new device activations and app downloads during the week leading up to and including Christmas day (December 19th – 25th), found that Apple accounted for 51 percent of the new device activations worldwide. Coming in second place was Samsung, with 18 percent of new device activations, followed by Microsoft (Nokia) with a 5.8 percent share for mostly Lumia devices. According to Flurry, this data means that for every Samsung device that was activated, Apple activated 2.9 devices. Conversely, for every Microsoft Lumia device activated, Apple activated 8.8 devices.
The data also found the largest number of app installs unsurprisingly occurred on Christmas Day, with Flurry tracking 2.5 the number of app installs when compared to an average day in the first three weeks of December. Moreover, the highest increase in app installs on Christmas Day came from the game and messaging categories.
Additional data shows that Christmas 2014 saw a jump in the number of phablets activated, which is likely a result of the iPhone 6 Plus. In fact, in the week leading up to Christmas, 13 percent of new device activations were phablets compared to just 4 percent in 2013. That said, the iPhone 6 Plus was one of the top five devices Flurry saw activated for Christms, and the iPhone 6 was number one. While phablets may be gaining in popularity, however, the data shows that both full-size and small tablets decreased in popularity during the 2014 holiday season.