Remarketing technologies are as important to email campaigns as they are to any other online sales initiative, and few email marketing firms embraced this concept more passionately than Listrak did during the spring of 2011.
Listrak developed a fully integrated platform with solutions for automated shopping cart abandonment, purchase cadence optimization and click and conversion tracking, and then announced partnerships with numerous e-commerce solutions providers such as Magento, Miva Merchant, X-Cart and 3DCart in what has become the company’s personal crusade against the rising problem of cart abandonment. Listrak’s platform includes custom messaging, personalization, merchandising, split-testing, tracking and offers promotional deals to remind abandoners of items left in their carts and prompt them to complete their purchases.
“With shopping cart abandonment costing retailers more than $18 billion annually, our partnerships allow us to provide a solution that immediately impacts the merchants’ revenue stream,” says Ross Kramer, Listrak CEO. “Our solutions provide more ways for retailers to drive business and engage their customers to increase lifetime value.”