Accelerate Email Success in 2016
There's no more valuable digital channel to Web professionals than that of email; and enterprises are sending more than ever before - and they are getting better at it too.
Experian Marketing Service's "Quarterly Email Benchmark Report," for example, recently revealed that retailers sent 27.6 percent more emails in the 3Q 2015 than they did in the same period a year earlier. What's more, the unique open rate increased to 16.6 percent from 16.2 percent. While the revenue per email and average order value fell according to the Experian report, the increase in open rates means senders are getting much better at their targeting practices.
Targeting (and personalization) are just a few of the ongoing email-related trends from 2015. While an important practice there are many other considerations senders must make and as a result it pays big dividends to know as much as you can about the technology landscape and the practice of email design, development, deployment, optimization and analytics.
If you're serious about your digital success (and who among us isn't), consider subscribing to Website Magazine's new (free) 25-day series on how to fully leverage email for business and guide you to success in 2016. Subscribers will find practical guidance on developing the right strategy, effective tactics for acquisition and much more.