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Accelerating CRM Innovation at SugarCRM

Enterprises have a variety of options/choices when it comes to the customer relationship management solution they use; what they really need however is an offering that continually innovates and keeps pace with both industry demands and customer needs.
SugarCRM, one of the perennial leaders of the software space, just released their Fall '17 update and its new features look to be just the sort of innovative improvements that can help sales teams share data and work together to craft a better experience for customers.

The recent release includes some major updates including shareable dashboards, "drill-through charts" (which aim to quickly reveal what's behind performance metrics without having to create a new report) and a new email module that can associate emails with existing accounts and contacts which can then be organized through filtering, searching, and tagging.

The company also announced that this release marks the beginning of more frequent quarterly releases.
"SugarCRM customers want innovation, but they also want predictability -- two concepts that can sometimes be at odds with each other. Our new release schedule for the Sugar cloud offerings will help us innovate within a predictable release schedule, invest heavily in UX design, quality, and scale, and simplify cloud development and deployment," said Rich Green, chief product officer at SugarCRM. "The first example of our accelerated innovation is this new feature set packed into the Sugar Fall '17 update. This update is designed to make the CRM, and the data within in it, more easily shared, organized and analyzed."

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