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Account-Based Marketing

Posted on 4.01.2014

Account-based marketing (ABM) is a strategic approach to lead generation in which you can target your campaigns to specific customers, from the moment they land on your website. Traditionally, marketers would capture as many leads as possible but can’t qualify those leads until they are well into the sales funnel. ABM allows marketing teams to specify key accounts, infer demographic information, and therefore present visitors with personalized, relevant content in real-time.

Download the full guide to see how you can improve your own conversion process, and align your marketing efforts more closely with your sales goals.

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