Accreditation for the Viewability of Video
Chicago-based technology and advisory firm AdYapper announced the accreditation of their measurement of desktop video viewable impressions and related viewability statistics by the Media Rating Council (MRC).
MRC accreditation assures advertisers that AdYapper's desktop display and video viewability measurements adhere to the Council's Minimum Standards for Media Rating Research and MRC's Viewable Impression Measurement Guidelines, and any applicable measurement guidelines issued by the Interactive Advertising Bureau.
"Our third-party measurement solution is a critical first step toward the ultimate goal of helping brands separate good from bad media, people, and actions -- tying them to brand-side profits," said Elliot Hirsch, CEO and Founder of AdYapper. "This approach is a next evolution for the digital advertising industry, and working with the MRC has helped us increase these capabilities across all fronts."