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Achieving User Engagement

Posted on 10.17.2007
All website owners, at least the savvy ones, are in constant pursuit of one thing: user engagement.

JargonFish is pioneering a new, and very deep level of in-text engagement with a clever in-text (often called in-line) widget. The free, customizable content application enables web publishers to offer access to video, image and text search results from YouTube, Flickr and Yahoo, as well as ecommerce access through eBay and Amazon via highlighted keywords. There are also social bookmarking tools, Wikipedia results, display advertising inventory and related sponsored search revenues, all accessible from a single keyword-activated JargonFish window.

It would be a stretch to call it a reinvention of the often advertising-centric in-text medium, but it looks as though it's an easy way to enhance the user experience and is done simply and elegantly by providing quality resources, access to valuable information and creative functionality to the end user. The company has just added a few publisher partners to its network of in-text content application users.

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