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Acquisitions and Milestones - WM Net Briefs

Posted on 11.21.2011

Yahoo recently announced its agreement to acquire advertising and technology solutions provider Interclick for an estimated total equity value of approximately $270 million. The acquisition includes Interclick’s unique data targeting capabilities, optimization technologies and new premium supply, as well as a team experienced in selling audiences across disparate sources of pooled supply.

■ Amazon recently purchased voice startup Yap and its technology for transcribing voice commands into text. The acquisition will allow Amazon to build out its voice-recognition service platform to better compete with Google’s voice services, as well as potentially applying the technology to site search, customer service or integrating it with Amazon Web Services.

■ Facebook recently purchased Strobe, which allows developers to build HTML5 mobile apps and push them to multiple platforms at once such as Apple’s App Store, Google’s Android Market and the Web. The acquisition is considered primarily a personnel move that allowed Facebook to gain the talents of Strobe founder Charles Jolley.

■ Apple recently acquired 3D mapping company C3 Technologies to bolster the Maps feature of iOS. C3 uses the same technology that the military uses for targeting missiles to create photo-realistic 3D maps of cities and geographic features.

■ Adobe recently announced that it has acquired Auditude, a leader in video ad management and monetization technologies for premium publishers and media companies. Adobe is now positioned to provide an end-to-end video offering that connects authoring, publishing, monetization and optimization.

■ AdKnowledge, a performance-based ad network focused on the long tail, recently acquired Toronto-based AdParlor, a three-year-old Facebook ad platform that manages over a billion impressions per day of the social network’s ubiquitous right-margin placements. AdParlor is the biggest revenue-earner among a growing field of ad technology firms offering Facebook campaign management.

■ Oracle recently announced that it is purchasing RightNow Technologies for approximately $1.5 billion to give the company a broader range of customer-service management software. Oracle expects to complete the deal by late 2011 or early 2012.

■ Clearspring, provider of the largest social sharing and analytics platform, AddThis, recently announced it has acquired XGraph, a leading data science company focused on modeling and monetizing the Web-wide social graph. The deal creates the largest multi-graph platform on the open Web – mapping 1.2 billion user’s connections by brand affiliation, intent and social behavior.

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