Act on Prospect Engagement with Active Demand Chrome Extension

Marketing automation platform ActiveDEMAND has released Chrome Extension that offers real-time in-browser tracking and notification on Gmail emails, as well as the ability to make calls from the browser.

The extension will notify marketers about prospects that visit a website, as well as their email opens and link clicks, providing insights into how potential customers engage with outbound emails, phone calls, and their website. Salespeople can even directly engage with customers via the in-browser outbound phone call capability.

"Being able to act on prospect engagement in real time really accelerates the buyer's journey," said Sean Leonard, CEO of ActiveDEMAND. "Our Chrome Extension not only shows when people are interacting with your email and website, the outbound call integration allows sales and marketing to reach out when the prospect is actively engaged."