Active Commerce Communities for Your Inspiration
Product reviews and question-and-answer technology play a critical role in e-commerce conversions, and some companies are taking this user-generated content a step further by hosting online communities where purchasers are able to post blogs, pictures and videos while interacting with each other.
Communities - particularly those that are very active - help consumers feel like they are part of something bigger and feel confident about their purchases, while getting the support they need to fully maximize product use. Let's explore some active commerce communities for your inspiration:
The global camera and photocopier company has a very active community (hosted on its own site) with group discussions, leaderboards, and ability to ask for a question or search for an answer.
The Xerox Customer Support Community is a peer-to-peer forum for Xerox customers to ask and answer questions about their product.
Community memberes are able to search for answers, share their ideas and rate fellow users on Sony's Community.