Ad Agencies Fighting Click Fraud
No one is immune from the recession. When advertisers cut back by spending less it impacts everyone - even those perpetuating click fraud.
Agencies, whose margins are slim enough as it is, are increasingly aware of the trend and are looking towards solutions to ensure that their piece of ad revenue isn't reduced any more than neccessary. Case in point, media and technology company Burst Media partnered with Anchor Intelligence to enhance its existing inventory auditing systems with "additional visibility" into site traffic quality.
Through Burst’s partnership with Anchor Intelligence, web sites and ad networks utilizing adConductor™, Burst’s ad management and optimization platform, will receive insight into their own and affiliates’ traffic quality. “Our partnership with Anchor Intelligence will contribute to Burst’s ad inventory optimization and traffic filtering programs and allow us to deliver even more value to our advertiser and publisher partners by enhancing our commitment to provide the highest quality traffic sources,” said Harry Klein, COO Burst Media.
Burst joins the ranks of Ask.com, Technorati, LookSmart, Vivaki (Publicis Groupe), and several other industry leaders in partnering with Anchor Intelligence to protect advertisers and improve advertising performance.