Ad Revenue Attribution for Mobile Publishers
App Annie's recent App Monetization Report forecasted that in-app advertising revenue will reach over $50 billion this year and will grow to nearly $120 billion by 2020.
As such, proper ad revenue attribution will be of increasing importance in the future, particularly among gaming, utility and lifestyle app publishers whose business models rely heavily on revenue from the channel.
AppsFlyer, a provider of mobile attribution and marketing analytics, recently announced its new Ad Revenue Attribution solution will enable mobile publishers to take all sources of revenue -- including advertising -- into consideration when assessing the overall lifetime value (LTV) of their users, allowing for a broader and more holistic understanding of their performance when optimizing their user acquisition efforts.
At launch, Ad Revenue Attribution is available across several key in-app advertising providers, including: AdColony, AdMob, AppLovin, Chartboost, ironSource and Unity Ads. The product is now out of beta and available for AppsFlyer customers worldwide.