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Profile of an Ad:Tech Attendee

Posted on 10.26.2005
In a warm-up for Ad:Tech, WSM had an opportunity talk with future New York Ad:Tech attendee Joel Skretvedt, Marketing Manager of CYMedia Group, a Richmond, VA based online marketing provider catering to local markets. Joel has quite of bit of valuable information and some unique perspectives on how small businesses can penetrate local markets on the Web and of course we picked his brain a little. CYMedia Group's client roster is diverse when it comes to vertical niches, but caters primarily to local retail storefronts that already have a Web presence. "The sites that come to us are usually looking to take the next step," said Skretvedt. CYMedia tends to focus on providing exposure to clients on a local level. Skretvedt said that he's seen better results (when it comes to mediay buying on a local level) from Yahoo! Local although he also uses Google Adwords geo-targeting to get clients closer to prospects in their area. (Read WSM's brief "Comparing the Big Three Local Search Products")

By attending Ad:Tech, Skretvedt can learn from industry experts in the advertising and marketing communiations industry by sitting in on seminars about everything from "Creating and Distributing a Corporate Blog" to a session on "The Internet According to Kids and the 21st Century Woman" - three days of jam packed Internet goodness.

WSM will be releasing its inaugural issue at the Ad:Tech show in New York on November 7th. WSM Managing Editor Pete Prestipino will be blogging about the event and reporting live during seminars about what's really important for website owners. Not signed up for Ad:tech? Do so at

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