Adapting to Social Media Analytics
As businesses – both small and large – adapt to the increasing demands of social media, the way these companies analyze its return on investment on these networks, such as Twitter and Facebook, must adapt too.
Visible Technologies, a social media monitoring company, launches new features each quarter, rapidly enabling organizations to do just that. The company recently announced multiple enhancements to its Visible Intelligence platform.
“Brand leaders, marketers, and customer support teams need a fast and efficient way to analyze, assess and adjust to real-time consumer feedback,” said Richard Pasewark, CEO of Visible. “Social strategy is becoming a focal point for corporations of every size; they demand solutions to access, understand, and act on the fresh consumer conversation happening on the social web. The Visible Intelligence platform - and these important new updates - provides a powerful competitive edge by making social data easy to access, simple to comprehend and relevant to the marketer.”
The new features include Klout influence scoring, upgraded search functionality, expanded widgets, streamlined post actions and more.
The company expects these new enterprise-class features to increase the efficiency and speed of managing social media and analysis. Additionally, the integration with Klout helps marketers react to social media influencers.
“In the content realm, as content is flowing in, we are often looking at people was saying, but another is the influence score people assign” said Pasewark. “Klout scores are way to get direct measurements.”
Measurements can also come in the form of sentiment, which marketers using this Visible Intelligence platform, can sort by positive or negative sentiment. For example, if a company launches a new product and announces it on its social networks, marketers can quickly see what is trending and turn that impactful info into action like emphasizing a feature that received positive feedback or even, in extreme cases, offering refunds or recalls.
Also in this launch, are improved data graphics, such as a ‘sentiment pie.’ As not all marketers are deep analytic users, these graphs help them view insightful info, quickly.