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adCenter Gets Trendy with Analytics

Posted on 12.13.2011

If you’re using Microsoft adCenter and think that it can be a bit difficult to understand exactly how your campaigns are performing, you’re not alone.

Never fear, however, as Microsoft has heard your concerns and decided to include a new multi-metric trend chart on the Home and Campaign tabs in your Web interface to provide “a rich visual snapshot of your campaign performance.”

And these aren’t just any old trend charts; they were designed to provide you with control and access to metrics most important to you. The charts will present up to five performance metrics (out of a possible eight) at once to allow users to compare their most important metrics simultaneously. Finally, you’ll be able to get actual visible data through adCenter so you can tell just how effective your advertising efforts have been in areas like impressions, clicks, CPA, etc.

While this is very good news for adCenter users, one has to wonder what took so long.

Here's an example of what an adCenter mutli-metric trend chart will look like:








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