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Add Social Group Gifting to Your E-Commerce Site

Posted on 6.11.2013

Social gifting company eGifter has expanded its platform to allow retailers to add social and group gifting to the product catalog on their websites.

The eGifter platform enables site visitors to create a group gift around any product available at a retailer’s e-commerce store. The recipient is notified about the gift via an email or social notification that presents the product their friends have chosen for them. Upon redemption, recipients are presented with an eGift card in the amount they need to purchase the product their friends have gifted them, however, recipients can also choose to use the eGift card on any other available item on the retailer’s site.

“It is often difficult to get just the right amount collected from a group of participants,” said Tyler Roye, CEO of eGifter. “Our platform addresses this issue by using a variable denomination eGift card program in a very unique way to help make group gifting for products as easy as it is for an eGift card.”

That said, retailers have the option to make the feature only available on select products, such as higher ticket items that may be more appropriate for group gifts. Moreover, the platform adds a layer of social activity to gift cards. For example, when a digital gift card is delivered through social gifting, retailers receive increased visibility via friend-to-friend marketing. In addition, social gifting and group gifting can be added to registries and wish lists, too.

It is also important to note that the new offering includes all of eGifter’s latest features, including a personalization feature that lets all group gift contributors add personal videos or pictures to the gift. Additionally, the entire experience, including video creation and delivery, can take place on a mobile device.

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