AddThis into the Advertising Game
Clearspring Technologies, makers of the wildly popular AddThis content sharing platform, has launched Audience Platform which enables advertisers and publishers to reach audiences of influencers and “intenders”. I am not familiar with the term intender – if you are please do comment below and let us know. We could draw some assumptions but why not ask our wicked smart readers?
Clearspring's AddThis platform is currently used by over 1.5MM unique domains to share content including webpages, widgets, photos, and video to over 300 social services such as Facebook, Twitter, and Digg. With the Audience Platform, Clearspring is aiming to leverage its real-time data processing engine to “aggregate and synthesize influence and intent data” from across the platform. Not to put too fine a point on the announcement – but thanks to AddThis, ClearSpring is making its way into the online advertising and publishing game.
"Our focus has been to connect people via content by powering social sharing across the web. Our sharing platform, AddThis, today reaches over 1 billion people online and drives more sharing than any other publisher platform of its kind," said Hooman Radfar, Chief Executive Officer of Clearspring. "Our Audience Platform technology leverages our huge reach and proprietary analytics engine to provide advertisers and publishers with incredibly valuable audiences, as well as provides consumers with advertisements that are of interest, without leveraging personally identifiable information."