AdGear Gives Real-Time A Real Shot
Digital advertising solution AdGear unveiled a real-time dashboard for its demand-side platform AdGear Trader DSP.
A demand-side platform is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Through AdGear’s new dashboard, clients will have the ability to track and troubleshoot individual and aggregate campaigns.
“Real-time reporting means less time wasted when it comes to performance optimization and troubleshooting. Most importantly, we know that real-time access to performance data will result in less wasted ad spend and improved results,” said Ivan Roubtsov, Director of Product Marketing at AdGear.
The new dashboard also allows clients to track campaign progress using multiple variables in real time including impressions, media CPM, and AdGear's own SiteRank rating to name a few. One noteworthy feature of the application is Inventory Outlier Monitoring and Removal, which allows users to see when there are anomalies in a websites performance and will notify them to investigate.