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AdGooroo Upgrades Link-building Tool

Posted on 2.28.2011

Link building will never be considered light work, but it did just get a little bit easier thanks to some impressive new features added to Link Insight.

The link-building tool from AdGooroo presents website owners with a personalized map showing the best links as well as the lower-quality links to avoid. The new features add advanced capabilities to more quickly assess which links are most beneficial for individual businesses.

Link Insight now offers Spam Analyzer, which provides detailed information on why individual inbound links get classified as spam via a content scoring model similar to those used by search engines. Also added was Domain Comparison, which enables marketers to perform a gap analysis between any two competitors by viewing both their unique and shared inbound links in easy-to-view lists and Venn diagrams. Domain Grouping allows users to view as well as collapse all inbound links coming from any single domain, making reports easier and faster to use.

Link Insight works by continuously seeking out inbound links to a user's site and as many as nine competitor sites, returning tens or hundreds of thousands of potential backlinks, which are then graded using four signals: TrustSignal, SocialSignal, GeoSignal or SpamSignal. The resulting insights provide marketers with a small set of potential links that, if attained, can build a site's traffic, trust and authority.

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