Adknowledge Launches Combined Affiliate Portal
The affiliate division of Adknowledge has launched a new campaign management system with a combined cost-per-action (CPA) and cost-per-click (CPC) interface.
The new interface is the culmination of two successful legacy platforms – Adknowledge’s AdStation, a highly targeted CPC offering; and Hydra’s leading CPA network – allowing affiliates the unique capability to launch and manage campaigns from one central location.
The new dashboard contains proprietary features including the ability to view campaigns by publishing channel, combined campaign search and reporting, plus a filter system that can identify and launch the best-performing campaigns. Affiliates that use this tool can reduce their dependence on multiple networks and increase their productivity in pursuit of campaign ROI.
“Adknowledge is committed to empowering affiliates to maximize revenue potential by utilizing both CPC and CPA as complementary tools,” says general manager of the Adknowledge affiliate division Greg Bayer. “By introducing this innovative and combined dashboard, we can offer the power of a hybrid solution with more flexibility and less complexity. Affiliates normally spread their risk over several networks but this is a labor-intensive approach.”
Adknowledge purchased Hydra (CPA network) in 2010, cementing its position as the leading CPA-CPC partner for affiliate marketers.