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Back to the AdLab; Keyword Forecast

Posted on 6.10.2007

Website Magazine has been closely monitoring the tools at MSN AdLabs for quite a while. I just came across another of their tools however that is certainly worthy of note. The Keyword Forecast tool provides impression count and demographic information on individual keywords and key phrases or a combination of those. Pretty cool.

Enter a keyword and you will see a graphical view of a year's worth of data (month by month historical trend and impressions) along with two months of "future prediction." A search for the keyword "HDTV" is below (prediction data is highlighted in yellow). There is also some interesting demographic information available. Based on the search term "HDTV," you can see that an overwhelming majority of the impressions were served by males - good to know if you're working on that copywriting. Age didn't seem to play too substantial of a role.

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