Adobe & The Future of Content Development
Adobe is introducing a new version of its Digital Publishing Solution (DPS) and it appears the company has its sights set squarely on marketers and their future in the realm of content development.
The former version of DPS was already quite well received by the digital community. Thousands of apps have, in fact, been created (including those from some big name brands including Audi). Seventy-five million unique visitors engaged with these apps, spending upward of 173 million total hours interacting according to Adobe.
The new version of DPS, however, takes digital publishing to an entirely new level for those looking to create immersive apps without being forced to write code.
Some of the new features and capabilities include continuous publishing (pushing new content in real-time and integrating with content management systems including Drupal and WordPress, as well as EM - Adobe Experience Manager - which is part of DPS), push notifications, in-app messaging, social network integration, built-in analytics (powered by Adobe Analytics Essentials for Publications), and a new accounts control system that enables organizers to assign permissions to each person involved in the app creation process.
“The new Adobe DPS makes it easier and more cost-effective to deliver beautiful, compelling mobile apps – the kind of apps that stand out from the competition and move brands forward,” said Nick Bogaty, senior director, head of digital publishing at Adobe. “Now, the creation of mobile apps and the ongoing delivery of content to those mobile apps can be entrusted to marketers and designers, the people who know their brand the best."