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Adobe Completes Acquisition of TubeMogul

Posted on 12.20.2016

Adobe has formally announced the completion of its TubeMogul acquisition, a cross-channel video advertising platform that enables brands and agencies to plan and buy video advertising across desktops, mobile, streaming devices and TVs.

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The combination of Adobe and TubeMogul will create a true "end-to-end" advertising and data management solution (thanks to the planned integration with Adobe Audience Manager) that will enable marketers to unify audience planning and media buying for video advertising.

"The addition of TubeMogul will further strengthen Adobe’s leadership in digital marketing and advertising technology,” said Brad Rencher, executive vice president and general manager of Digital Marketing, Adobe. “We are excited to extend Adobe Marketing Cloud’s search, display and social planning and delivery solutions to help our customers maximize their video advertising investments across screens.”

Adobe plans to share the product roadmap for the integration of TubeMogul with Adobe Marketing Cloud at the Adobe Summit in Las Vegas in March 2017.

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