Adobe Jumps on the UGC Bandwagon
User generated content is an untapped source of content for marketers but it has not been easy for brands to take advantage of - but that's starting to change.
By unifying brand and user-generated content, enterprises (of any size) can offer more engaging customer experiences, advancting their content marketing initiatives in the process.
Social curation solution Livefyre has just announced a partnership with Adobe that will enable enterprises to create and deliver socially driven content and experiences on owned properties and within campaigns. Brands will be able to bring together content from Adobe Creative Cloud with social content discovered and curated by Livefyre, and then deliver these experiences using Adobe Experience Manager.
“The connection between Adobe Creative Cloud and Adobe Marketing Cloud helps enterprises create and deliver rich, personalized experiences across websites, mobile apps and any connected device at unprecedented velocity for content marketing,” said Aseem Chandra, vice president, Adobe Experience Manager and Adobe Target. “Thanks to our partnership with Livefyre, marketers can easily access valuable user generated content to create amazing, engaging brand experiences."