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Adobe Revs Up Scene7 Cross-media Platform

Posted on 3.10.2010

Adobe Systems Inc. has expanded its leading hosted cross-media publishing platform to further automate the production, management and delivery of dynamic creative media for e-commerce and multi-channel marketing companies. The updates to Adobe Scene7 will provide these businesses with unique new editing and template-based production capabilities, including new user-facing, real-time authoring and Web preview, as well as overall tighter desktop integration.

“Businesses are constantly being challenged to deliver richer, more personalized experiences with the same or fewer creative and technical resources, making automation and cost-savings critical components of their strategies,” said Doug Mack, vice president and general manager of Digital Imaging and Rich Media Solutions for Adobe. “This latest update to the Adobe Scene7 platform helps users stay connected to desktop tools and extends the data-driven template approach to provide high-performing, easy-to-use services for delivering personalized and targeted dynamic content.”

The update also includes a new AIR desktop application that mirrors the Web-based publishing platform to further streamline asset management with easy drag-and-drop upload of files and folders from the desktop and connected network resources. The enhanced Scene7 platform also has support for Adobe XMP metadata standards, which allows users to efficiently administer, browse, filter and search for assets. In addition, new rules-based batch automation of multimedia sets eliminates the need for custom scripts or technical support for non-technical users.

The new template upgrades allow users to dynamically compile templated video clips, enabling cost-effective personalized promotional videos, targeted video ads, and standardized corporate videos. The improved platform also supports the design, delivery and Web preview of print templates that dynamically flow text within and across pages including inline variables. This template enhancement enables a broader range of multi-page, text-intensive, personalized publications.

“These automation enhancements will enable us to further streamline our back-office workflows, which gives our team more time to focus on other strategic initiatives,” said Brian McManus, director of technical infrastructure for Under Armour, which uses the Scene7 platform to publish all dynamic media to its e-commerce Web site.

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