AdRoll Equips Shopify Merchants with Retargeting Tools
A new integration between AdRoll and Shopify is making it easier for merchants to retarget customers across devices.
Through the integration, e-commerce businesses can implement retargeting strategies from within the Shopify platform, which can help merchants convert customers who have abandoned their shopping carts.
"We know that merchants are leaving money on the table by not retargeting their customers. The data shows that of all those who abandon shopping carts, three quarters intend to complete their purchase at a later date," said Adam Berke, AdRoll president and CMO. "Our goal is to help all 175,000 Shopify merchants seamlessly implement the proven retargeting tactics that the largest retailers use to solve this problem."
The integration is designed to make retargeting initiatives simple, with a one-click setup and no coding knowledge required. Once integrated, Shopify merchants can leverage their own customer data to run retargeting campaigns across the Web, mobile and social media. What’s more, users can upload and test ad creative without leaving the Shopify platform, as well as retarget customers from their email database, manage campaigns with auto-generated target segments and leverage AdRoll’s cross-device attribution services.
"Shopping cart abandonment is still a huge challenge for online retailers, and we're committed to building out our network of partners to address it," said Atlee Clark, head of App Store & third party developer ecosystem at Shopify. "By working with AdRoll, we're giving our merchants the tools and support they need in order to reclaim lost sales."