Shopping Ads Move From Google to Facebook With Ease
Consumers that search on Google this holiday shopping season may seem some familiar ads on the largest social network thanks to Marin Software.
The enterprise marketing software has released Smart Sync for Shopping, a feature that allows retail and e-commerce advertisers to launch Facebook Dynamic (DA) campaigns across Facebook's ad network, by targeting audiences who have searched for a specific brand or product category on Google.
The new capabilities from Marin, which reportedly manages more than $7.8 billion in annualized ad spend for advertisers and agencies, will enable its clients to manage upsell, cross-sell, and prospecting campaigns in Facebook by creating audiences and create template sin bulk before cloning their Google Shopping campaigns to the social network.
"We're releasing Smart Sync for Shopping just in time for the all-important back-to-school and holiday season," said John McNulty, Vice President of Global Marketing at Marin Software. "Retail advertisers know that this year will be even more competitive than the last, as they continue the quest to sway consumers who are doing more of their shopping online. With this feature, advertisers can now automatically widen their reach, across channels, targeting the highest-value audiences."
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