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Google AdSense Direct >> Everything You Need to Know

Posted on 1.22.2014

The way most information publishers monetize their website properties today is by selling advertising. For the majority, that means reserving space for advertising networks to sell on their behalf. 

There's been a recent increase in interest from both publishers and advertisers to buy and sell inventory directly. As you might imagine, that presents quite a problem for ad networks that have historically played the middleman in the exchange of advertising services. Google has long been at the forefront of digital advertising industry and has arguably become the default method for many small and mid-size Internet enterprises to monetize their digital assets, providing a long list of products over the years that have helped both parties (advertisers and publishers) generate revenue and raise awareness as well as performance of their brands. And now, Google is at it again. 

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Google previously made available its Ad Manager solution which then evolved into DoubleClick for Publishers. This week however, the company has released Adsense Direct - a program that swaps AdSense units (which many publishers currently use) with ads from those publishers direct sales (when the direct ad campaign ends, AdSense units return). Essentially, Google is providing advertisers and pubishers a software system which enables them to sell advertising directly, natively, and it will take less of a cut when those interactions take place. 

AdSense will receive 30 percent of the revenue when AdSense appears and 15 percent of the ad revenue when direct ads appear. Publishers will only be able to sell ads directly to advertisers that use Google Wallet. In addition to a rather generous revenue share for using the program, publishers also have access to a system that helps when it comes to creating invoices and managing payments. 

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