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Adsense Reporting Enhancements - Events and Reporting

Posted on 10.05.2011

Google announced two new reporting and administrative features for Adsense publishers. If you’re focused on identifying the cause of revenue fluctuations and where earnings are coming from, keep reading.

The new Event History feature will show publishers a small flag on reporting graphs which note actions that have been taken that could influence earnings. For example, if you blocked a category of ads and then created a new leaderboard, publishers will see the two actions marked in the reports.

Google also added earnings from tablets to its Platforms report, which shows earnings based on the type of device being used by visitors. These earnings were previously included under “high-end” mobile earnings but with the growing trend towards mobile and tablet devices, having some granular information will be helpful as you optimize a website and ads specifically for mobile users.

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