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AdSense Unveils New Reporting Dashboard

Posted on 4.20.2015

As marketers look to increase their consumer engagement it is vital they receive accurate, timely and comprehensive reports on their current digital efforts in order to understand how they must alter their approach.

AdSense, the popular advertising placement service from Google, has announced a new dashboard under the redesigned Performance tab.

Through the new dashboard users are able to quickly and easily get a sense of how their ads are performing. There are five total tabs on the new dashboard: Overview, Clicks, Views, Active Views and Engagements. Users are able to see some of their most important data (like page views, estimated earnings and impressions) through an easy to understand line graph. Also, through the dashboard users are able to analyze their metrics by five different dimensions: Time, top platforms, top countries, top channels and top sites.

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Other highlights from the new performance reports include redesigned metric families, which group-related reporting metrics and separate the different ways you make money from ads, as well as the ability to apply multiple filters to reports.

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