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Advanced Facebook Targeting Available on Viralheat

Posted on 8.07.2013

It just got easier to target your social audience through the Viralheat platform, because the social media marketing suite has added advanced Facebook targeting to its dashboard.

This new feature enables businesses to target specific markets on Facebook, as users can select demographic criteria like location, age, gender, marital status, education level and more. Plus, this feature allows large brands with multiple branches, products and services to customize their messages and deliver them to the right audience.

"We saw the need for our larger clients to be able to target their audience based on specific demographic criteria," said Viralheat CEO, Raj Kadam. "Often times they've expended their marketing budgets trying to manually reach a target audience without blasting announcements or offers to their entire following. Our advanced Facebook targeting features allows users to reach a very specific demographic. It has been particularly helpful to our customers that are trying to reach very niche audiences."

The advanced Facebook targeting feature is currently available for qualified users who connect their company’s Facebook page to their Viralheat account. Moreover, the feature compliments Viralheat’s other offerings, including scheduled publishing, Facebook post preview, URL shortening and more.

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