Advertise Smarter by Syncing Campaigns
Marin Software has unveiled a new feature that enables advertisers to sync campaigns across various publishers without the hassle of creating and managing campaigns separately.
The feature, dubbed Smart Sync, enables advertisers to sync Google campaigns with other publishers, such as Bing. In fact, Smart Sync enables advertisers to easily copy information at the account, campaign and group levels, as well as keywords and creatives, from Google to other publishers. Plus, once items are copied, Smart Sync continues to sync any changes made from the Google account to other publishers. It is important to note, however, that while Smart Sync currently supports Google-to-Bing, support for Yahoo Gemini isn’t expected to be available until Q4 2015.
"Marin's Smart Sync technology proves that managing campaigns across multiple platforms can be easy," said John Cosley, Bing Ads Director of Brand and Digital Marketing. "Today, Bing powers one-in-three searches in the US and we expect our market share to continue to grow, especially with the upcoming integration with Windows 10. With Smart Sync, advertisers now have an easier way to tap into Bing Ads' growing audience while applying the freshest campaign strategies."