Advertisers Sour on Facebook
A new report out from Social Media Examiner indicates that despite high levels of usage, Facebook advertisers might be starting to sour on the network (despite reports that ad exchanges are doing quite well) as a means to drive awareness and clicks.
Ninety-seven percent of participants in the 2013 Social Media Marketing Industry Report indicated they were using social media for their business and 86 percent considered it an important part of their digital marketing mix.
According to the report, 92 percent of respondents were using Facebook as part of their social media efforts - but that's where things start to go downhill. Just 49 percent considered Facebook to be their most important social media platform, and only 37 percent thought their Facebook ads were effective.
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