AdWords Benchmarking >> Advertisers Grade Performance with WordStream
Companies spend millions of dollars each year on Google's AdWords platform. So, how are their campaigns performing? And how do those campaigns perform in relation to your efforts, and the efforts of other advertiser's in your industry and of their same general scope or size? In essence, how do you know how well you're really doing?
Search marketing software and services provider WordStream recently introduced a new version of its popular AdWords Performance Grader tool, which provides advertiser users reports on their AdWords PPC accounts, checking performance in several key areas and providing actionable tips for improvement.
“Now that we’ve graded over $3 billion in total AdWords spend, we have even more insight into the metrics and characteristics that define a healthy PPC account,” said Larry Kim, WordStream’s Founder and Chief Technology Officer. “Our new benchmarks reflect that wealth of data, and the new features address the need for businesses to allocate spend to the growing mobile channel as well as to monitor their account performance over time.”
WordStream found through its own research that small businesses get poor return on PPC spending as a result of inconsistency (only 1 percent of small biz advertisers log in to their AdWords accounts each week), wasteful spending (20 percent are't using any negative keywords) and improper account setup (50 percent aren't tracking conversions).
WordStream's updated tool helps advertisers identify these problems and provides some rather valuable tools that can help improve performance, and reduce costs. For example, a new Performance Tracker feature tracks your account every 30 days so users can monitor and act on changes in metrics like Quality Score (that's something Google doesn't offer). Advertisers also have access to a mobile PPC readiness Score and new and improved benchmarks in general.