AdWords Express Now Provides Greater Control & Improved Reporting
Those businesses using Google's AdWords Express program now have several new features worthy of note including call tracking, ad scheduling and map actions.
The new features include ad scheduling capabilities which will make it possible for advertisers to indicate what hours of the day they want to run ads (day parting as its known has been available for quite some time in the regular AdWords system). Advertisers will be able to choose custom hours or link their Google My Business to automatically determine what business hours the ads should run.
Google also introduced a way to see how many users viewed an ad then clicked through to to view the business listing on Google Maps, as well as details (time , length, and location) about those customers who clicked the "Call Now" option from their mobile device.
For those unfamiliar with the program, AdWords Express is a simplified version of Google AdWords intended for those businesses that want to get started quickly and easily but have limited time to manage their online advertising initiatives.