Adwords for Newbies
A few weeks ago Google unveiled a started edition of Google Adwords. If you don't have the time (or money) to spend on creating detailed campaigns then the starter edition is a nice segway into the world of Web advertising.
The Starter Edition of AdWords allows an advertiser to set up an account with only one ad, a list of keywords and a monthly budget. While advertisers are not able to run reports (or have any tracking through Google) they will be able to see impressions, clicks and total cost of their keywords.
The reason I like the "starter edition" concept is that it educates people on the PPC process since not every website owner will be willing to drop big cash on something they are unsure of at the start. Another reason I like it is that it enables those without a significant SEO presence (or those without official access to a sites marketing budget) to secure trademarks. Overall, a big thumbs up from WSM.
Google has a detailed comparison between the Adwords standard and starter accounts in their online help center.