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AdWords New Ad Formats Initiative

Posted on 11.30.2009

Google has introduced some new search ad formats over the last few months as part of its AdWords New Ad Formats Intiative, showcasing some innovative ways the search giant has worked to include richer types of information in its advertising.

The AdWords New Ad Formats Initiative has two themes: ad extensions and new ad models.

• Ad extensions offer advertisers the ability to enhance existing text ads with additional relevant information. Some examples of ad extensions include Ad Sitelinks which allow for additional links to be displayed that point to specific information on your site and Product Extensions which allow advertisers to show images and prices of relevant products from a Google Merchant Center account.

• New ad models are formats that offer better solutions to more complicated queries. For example, Comparison Ads enable users to specify the exact product or service they're looking for and compare multiple offers in a single location. New ad models also offer advertisers new pricing models, like cost per action for Product Listing Ads.

Have you trried out either ad extensions or the new ad models? If so, let the Website Magazine community know and comment below.


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