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Affiliate Benchmarks; Dark Days for Newbie Affiliates

Posted on 11.12.2009

NETexponent's research division AffiliateBenchmarks released its annual report on the affiliate industry today and if you're new to the affiliate marketing industry it looks like you're not living up to your true potential.

The survey revealed that while many newcomers are getting into the game on the side hoping to make supplemental income, nearly half of the survey respondents reported that less than five percent or none of their links generated a sale in the month before completing the survey. It's important to note however that nearly half (49 percent) of survey respondents joined the industry in the past two years, and over half consider affiliate advertising to be a part-time job or hobby.

Perhaps the most interesting insight from the report is that many affiliates are overlooking or are unaware of technolies and strategies that are driving success and revenue for more experienced affiliates. For example, although there is a clear correlation between the reported number of keywords purchased and the reported monthly revenue of the affiliate, only 36 percent of survey respondents utilize PPC search. And it doesn't stop with PPC:

- The use of flash ads and video widgets performed excellent or well for those who claimed to employ these tactics, however, the large majority of survey respondents did not leverage these formats.

- Nearly 40 percent (38.5 percent) of survey respondents do not read any blogs for up-to-date information and helpful tips.

- Nearly half (46.9 percent) of survey respondents do not collect data on their websites' audiences; 14.4 percent of those did not even know where this information comes from.

"The affiliate industry is growing and evolving rapidly, and it is essential for new affiliates joining the game to quickly come up to speed on the latest trends and strategies if they want to compete in this lively marketplace," said Peter Figueredo, CEO of NETexponent. "The AffiliateBenchmarks report can be a great getting-started guide for these newcomers as well as a tool to help seasoned marketers improve results."


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