Skip to Main Content Selects Cake for Performance Marketing Support

Posted on 2.26.2014

Performance-based marketing provider announced that it is now leveraging the CAKE enterprise platform.

CAKE provides a SaaS solution that tracks performance marketing campaigns in real-time, providing real-time analytics, insights and metrics that will enable to provide advertisers and affiliates with leads and sales.

"The CAKE enterprise solution enables smart decision making on the part of advertisers and publishers looking to effectively monetize their traffic in an ever evolving affiliate ecosystem," said Jeff McCollum, President of CAKE. " is leveraging the power of CAKE's enterprise platform to determine the success of their marketing investments, track the lifetime value of their customer acquisition and provide a holistic approach to managing their performance marketing operations in a single dashboard."

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