Affiliate.com Selects Cake for Performance Marketing Support
Performance-based marketing provider Affiliate.com announced that it is now leveraging the CAKE enterprise platform.
CAKE provides a SaaS solution that tracks performance marketing campaigns in real-time, providing real-time analytics, insights and metrics that will enable Affiliate.com to provide advertisers and affiliates with leads and sales.
"The CAKE enterprise solution enables smart decision making on the part of advertisers and publishers looking to effectively monetize their traffic in an ever evolving affiliate ecosystem," said Jeff McCollum, President of CAKE. "Affiliate.com is leveraging the power of CAKE's enterprise platform to determine the success of their marketing investments, track the lifetime value of their customer acquisition and provide a holistic approach to managing their performance marketing operations in a single dashboard."