Affiliate Fraud is So Serious, AMs Need a Certification Now
Online compliance and brand protection service BrandVerity has announced it is now offering certifications for Affiliate Monitoring and Trademark Monitoring to users of its paid search monitoring software
BrandVerity clients will essentially have the opportunity to show that they are experts in using the company's software and ultimately maintain compliance in their marketing programs. Certification involves a comprehensive testing process that covers the core elements of BrandVerity’s paid search monitoring product. Successful users will then be awarded a certificate and a badge they can use on their resume and LinkedIn profile.
It can be difficult to identify or correct affiliates who are violating a program's terms, and the certification shows that users are able to use the software to find those violations, interpret the data and follow up appropriately. Those using the software to monitor trademark violations want to identify ads that violate the search engine's trademark regulations and have them removed. The certification shows that users are able to leverage BrandVerity’s system to identify violations and send them to the search engines for takedown when applicable.
“This new program presents a tremendous opportunity to connect with our customers,” said BrandVerity CEO Dave Naffziger. “It gives our clients the chance to help their BrandVerity users get up to speed on our product and simultaneously allows those users to promote their expertise.”